General Motors acquired a activity on Tuesday back it leaked that the aggregation would stop active ads on Facebook due to them not actuality effective. GM will bead $10 actor account of ads, but it still affairs to absorb $30 actor on business through Facebook. That adventure was poor timing for Facebook, which will accept its record-breaking IPO this Friday.
For its 2011-2012 Search & Social Survey, Greenlight surveyed 500 people, including students, medical staff, accountants, lawyers, and others, to accretion acumen about their behavior on Facebook and their sentiments against the company. On top of award out 44 percent would never bang on affectation ads, alone 3 percent of respondents said they “regularly” clicked a sponsored ad; 10 percent said “often.”
Also notable is that 30 percent of those surveyed said they “strongly distrust” Facebook with their claimed data, which somewhat curve up with the CNBC polling beforehand this week, in which 59 percent of bodies said they disbelief Facebook on user data.
“With over 30% of respondents adage they ‘strongly distrust’ Facebook with their claimed data, Facebook’s announcement affairs has an advancement struggle,” Hannah Kimuyu, administrator of paid media at Greenlight, said in a statement. “Facebook’s announcement affairs allows brands to affix with added than 800 actor abeyant customers, through targeting their age, gender, location, and interests — in added words, claimed data.”
One additional ancillary to Greenlight’s address is that the users who did bang on Facebook ads begin “the targeting able and engaging,” Kimuyu noted. Perhaps that’s a assurance that bodies will be beneath alert of Facebook ads over time.
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